What is it about your business that sets you apart from your competitors? Unique Selling Proposition What is your Unique Selling Proposition (USP)? Your USP identifies what makes your business unique and what makes it distinct from other businesses of its type. Your USP is your competitive edge; it is the reason people should deal with you rather than someone else. Coming up with the perfect USP The possibilities are endless! The best thing to do is to adopt a USP that fills